The best business ideas often spring from a need that’s not being met.
Such was the case with CropStop Owner and Founder, Haylie-Jo Wiltshire, herself a seasoned, avid, and accomplished paper crafter, who was in desperate need for a manageable, accessible, storage system for her supplies.
“I had been looking far and wide to find an easy way to store my embossing folders and dies,” says Haylie-Jo, “and realized, quite simply, that there wasn’t one. At first I was frustrated, but then…I got excited. I could create a system! I knew what I wanted and what was needed. I knew what my fellow crafters were seeking. What an opportunity!”
Within several months time, Haylie-Jo’s Pocketz Pages Storage System was born, and sales of her innovation, with its accompanying pockets inside, took off. Haylie-Jo experimented by expanding her product offerings and quickly learned that there was great demand for a one-stop source for all paper crafters’ needs. Within the year, CropStop was launched.
CropStop boasts an extensive selection of supplies and storage solutions from all the top manufacturers coupled with outstanding customer service. “Having wonderful product offerings across categories is critical,” says Haylie-Jo, “but it’s not enough. At CropStop, we pride ourselves on also being available to answer questions, offer guidance, and stay in constant communication with our customers to ensure we’re meeting their every need. You’ll often hear people lamenting that customer service has become a ‘lost art.’Not here. Here it is paramount.”
And that’s why CropStop customers—be they card makers, scrap-bookers, mixed-media artists, or other paper crafters–will not only find an extensive selection of dies, embossing folders, storage solutions, embellishments, adhesives, ribbons and more on this site—but they will also be provided links to original crafting how-to videos, a gallery of beautiful projects, and an ever-expanding social media presence.
“My goal is to create not just a store, but a paper-crafting community on this site,” says Haylie-Jo, who, in keeping with her vision, recently launched a Customer Corner” blog. “So many of our customers have brilliant ideas, gorgeous products, amazing processes, and fascinating histories. I want these lovely, talented people to inspire one another–and I encourage anyone interested in sharing what they do and how to reach out anytime.”
Customers can email CropStop anytime at CropStop@CropStop.com. All queries will be responded to within 24 hours.